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DwellNova was established in the aftermath of the 2009 recession in Charlotte, a time when only the strongest businesses thrived. Observing this shift, Giles Barker recognized that traditional business models were becoming outdated. The evolution of technology has transformed the real estate landscape; it’s no longer sufficient to just be online—you need to leverage multiple digital marketing channels. At DwellNova, we position ourselves as a technology company that specializes in real estate.
We believe the traditional model of realtors working as independent contractors is inefficient. To truly compete and provide exceptional service, pooling resources and inventory is essential. DwellNova operates as a marketing alliance, prioritizing collaboration over competition.
Our track record highlights our commitment to unparalleled performance, integrity, and professionalism. With international experience since 1998, Giles emphasizes the appeal of Charlotte as a great place to live and raise a family. “Affordable living, a wonderful climate, great schools, excellent job opportunities anchored by the banking industry, and abundant recreational options make Charlotte one of the most desirable cities in recent years,” he notes.
What sets us apart? “We go the extra mile in marketing, advertising, and branding our listings to ensure our luxury homes reach the widest audience while maintaining exclusivity. We are known for our relentless determination to get homes sold,” Giles adds. “Focusing on prime Charlotte real estate, we have built a vast database of active buyers. Our specialized group combines the global reach of the internet with the personal touch of a boutique agency. We hope you find our business model both refreshing and inviting.”